Tahitian Noni FAQ

Exciting things are happening at TNI-a direct result of our new
product development and branding initiatives. These efforts have
produced a significant amount of new marketing messaging that
IPCs everywhere are embracing.

The accompanying FAQ addresses a broad range of topics and is a
useful resource tool to help you understand and clarify this
messaging for your team and customers. Use it as needed to
answer questions that might arise as you share the Tahitian Noni
Bioactive Beverage story around the world.

BIOACTIVES, IRIDOIDS, AND ADAPTOGENS

Q: What is the difference between a food plant and a medicinal plant?
A: Food plants provide nutrients that are useful for the human body and are necessary to sustain life.
Medicinal plants provide bioactives to improve health. The noni fruit was used for centuries by the
Tahitians as a medicinal plant. Noni fruit was used to support and promote good health of the native
islanders of Tahiti to help them through the storms of life.

Q: What are bioactive compounds?
A: Bioactives are chemical compounds-such as vitamins, minerals, and electrolytes-that produce biological
activity in the body.

Q: Does noni contain bioactive compounds?
A: Noni offers a broad range of unique bioactive compounds. These bioactives work together to enhance
the health and function of both plant and animal systems.

Q: Do other superfruits contain bioactives?
A: Superfruits, like açaí and mangosteen, are food plants. The primary bioactives of regular and so-called
superfruits are flavonoids and carotenoids. Unfortunately, flavonoids and carotenoids degrade rapidly
when processed, when they are exposed to heat or oxygen, and when stored.

Super juices touting ORAC scores, flavonoids and/or carotenoids have limited effectiveness
due to product degradation and a lack of bioactives. The simple fact is that food plants such
as açaí, mangosteen, or any of the other so-called superfruits are most bioactive when eaten
fresh.

Q: What are iridoids?
A: Iridoids are powerful phytochemicals produced by plants as a self-defense mechanism. While iridoids are
found in a large percentage of plants, they are not common in fruits. These dynamic compounds provide
a wide range of bioactivity. They’re adaptive, which means they can adapt to an environment to safely
benefit the health and function of biological systems.

Iridoids have been scientifically proven to neutralize harmful free radicals, support healthy
cholesterol levels within the normal range, increase energy, promote heart health, fortify the
immune system, and support DNA.

Q: Do Tahitian Noni® Bioactive Beverages contain iridoids?
A: Tahitian Noni® Bioactive Beverages contains 12 unique nutrients classified as iridoids. These iridoids
are a key component in Tahitian Noni Bioactive Beverages, tested through human clinical trials in the
following areas:

• Cardiovascular Health
• Immune Function
• Energy and Endurance
• Antioxidant Protection
• Joint Health  
• Q: Are iridoids stable?
  A: Iridoids are remarkably stable. Iridoids possess a simple chemical
  structure that makes them inherently strong in stressful
  environments. As a result, iridoids retain their chemical
  composition even when exposed to oxygen, light, and
  heat-activities that occur during processing and pasteurization
  that often degrade or break down weaker chemical compounds.
  The same chemical structure also means that iridoids remain
  stable over long periods of storage. This stability explains why
  iridoids retain virtually full potency from tree to the bottle and
  have a guaranteed shelf life of at least two years. hese bioactives
  are not only efficacious after processing, but are highly
  bioavailable in the body.
  Q: How quickly do flavonoids and carotenoids degrade?
  A: When a consumer orders and receives a bottle of a typical superfruit juice, at least 8 months have  passed since the fruit was harvested, processed, and pasteurized. The half-life of flavonoids in açaí fruit can be as short as nine days. Within two weeks of processing, as much as half of the flavonoids may no longer be active. Independent research has verified that within 6-8 months of harvest, the flavonoids in açai are completely degraded—meaning the consumer gets little or no antioxidant benefit from consuming the product. Rapid flavonoid degradation in açaí and other superfruit juices explains why there is no significant research to substantiate superfruit juice product claims.
  Carotenoids include vitamin A substances, such as betacarotene. They are common in many
  fruits and vegetables and are a major bioactive in gac fruit. Like flavonoids, carotenoids are
  unstable and rapidly degrade when exposed to heat and light.
  Q: How quickly do iridoids degrade?
  A: The bioactive compounds in Tahitian Noni® Bioactive Beverages maintain 100% of their labeled potency
  for a minimum of two years in an unopened bottle. And bioactives retain their health benefits even after
  pasteurization. In recent testing, iridoids were found to still be active in Tahitian Noni Bioactive
  Beverages that were seven years past their expiration date.
  Q: What do you mean by bioavailability?
  A: Bio-availability describes the amount of a compound that reaches the circulatory system and is delivered
  to the cells. A number of factors affect the bioavailability of a substance, including stabilityand solubility.
  The more stable a compound, the better it withstands chemical breakdown when exposed to light, heat,
  air, storage, etc. The more soluble the compound, the more easily it dissolves in liquid. Highly soluble
  compound are quickly transported by the bloodstream throughout the body, where they are more easily
  delivered to, and absorbed by, cells.
  The primary bioactives in noni fruit, iridoids, are highly stable compounds that withstand the
  rigors of processing and pasteurization. Iridoids are also highly soluble, which means they
  dissolve easily into the bloodstream, where they can be delivered directly to cells in the body.
  Q: What is an adaptogen?
  A: An adaptogen is a plant that enhances the overall ability of the body to adapt to stress. Noni provides
  support against a broad range of physical, chemical, or biological stressors. It has a normalizing effect
  on the body that targets imbalances without affecting properly functioning systems. Noni does all this
  without producing toxic side effects.
  Q: What are some of the benefits of adaptogens?
  A: Tahitian Noni Bioactive Beverages set themselves apart from the superfruits of the world because they
  are powerful adaptogens—meaning the bioactive beverages help the body stay in balance as they work
  with the natural biological functions of the body.
  As an adaptogen, Tahitian Noni Bioactive Beverages offer an impressive range of non-specific benefits
  including:
• Supports the immune system
• Protects against free radicals
• Protects DNA
• Promotes joint health
• Increases energy & endurance
• Supports healthy cardiovascular system
• Supports healthy heart

RESEARCH, SAFETY, AND QUALITY CONTROL

• Q: Are there human clinical studies that prove the effectiveness of
  Tahitian Noni® Bioactive Beverages?
  A: Tahitian Noni Bioactive Beverages are backed by multiple human clinical
  studies, and we are the only company in the industry to use retail
  bottled product in our studies. To date, 14 separate human clinical
  studies have validated the remarkable health benefits of Tahitian Noni
  Bioactive Beverages.
  Most superfruit juices rely largely on anecdotal support to justify their
  claims. Scientifically validated plants such as noni have the weight of
  legitimate, reputable research behind them. The benefits of Morinda
  citrifolia (noni)are validated by real science.
  Q: Does Tahitian Noni International have its own research facility?
  A: TNI owns and operates the only noni-dedicated research laboratory in
  the world, led by renowned scientists from around the world. Tahitian
  Noni Bioactive Beverages are the only noni beverage backed by
  multiple human clinical studies that prove efficacy.
  Q: Is noni fruit safe to consume?
  A: As far back as 1769, explorers recorded that Tahitians, as well as other cultures in the Pacific, used
  noni for food and medicinal purposes. The European Union Scientific Committee on Foods has declared
  noni and noni juice as safe, and noni has GRAS (Generally Recognized As Safe) status in the United
  States. Clinical studies have also established the safety of noni for humans. In two separate human
  clinical studies, test subjects were given limited to heavy amounts of noni. At the end of the trials,
  researchers found no toxicity or negative behavorial changes.
  Q: How do you guarantee the quality of your products?
  A: When it comes to quality, our products are unsurpassed. We have complete oversight of its supply
  chain, so production is carefully managed from tree to bottle. Fruit is harvested at optimal ripeness
  to ensure maximum nutritive value. Exclusive processing techniques guarantee that the potency of
  noni is preserved in every bottle. Throughout the production process, quality controls are used to
  guarantee the highest standards of quality.
  BIOACTIVE BEVERAGES
  
   
  Q: Are all superfruit juices the same?
  A: No. Although the superfruit market has become crowded with products
  made from açaí, mangosteen, gac, and others the primary bioactives
  in these fruits are flavonoids and carotenoids. The more we’ve studied
  noni, the more we realize that it is quite different from all of the other
  superfruits. Noni contains 150 different bioactive compounds. Iridoids
  are one of the key bioactives in noni. Iridoids are highly stable bioactive
  compounds that produce a wide range of biological activity in the body.
  Other processed superfruits do not produce the same range of
  biological activity as noni fruit because they lack the potent blend of
  bioactives and stability that noni has.
  Q: Is Tahitian Noni International creating a new bioactive beverage
  industry?
  A: Yes. Just like we created the superfruit industry back in 1996, we have
  launched a new category of dietary supplements: bioactive beverages.
  These are beverages that provide proven health benefits through human clinical trials. Beverages that are stable throughout their entire shelf life—with specific benefits that can be measured, quantified, studied, and reproduced. Tahitian Noni International created the superfruit industry and we are now creating a new category of bioactive beverages.
  Q: Is Tahitian Noni International the leader in bioactive beverages?
  A: Tahitian Noni International is the worldwide leader in bioactive beverages. No one else has a bioactive
  beverage with as many proven benefits as TNI.
  ENVIRONMENTAL STEWARDSHIP
  
  
  
   
  Q: Does Tahitian Noni International exercise environmental
  stewardship?
  A: Our commitment to sustainable harvesting, processing, and product
  distribution practices illustrates how seriously we take our
  environmental responsibilities. Many of our business practices have
  been green rom the beginning, and we remain committed to finding
  new ways to reduce our carbon footprint.
  Our noni is all-natural. No chemical or synthetic fertilizers. And once the
  noni fruit is ripe, only the minimum amount needed is picked by hand by
  highly trained French Polynesian harvesters-whose ancestors have
  taken care of their pristine island environment for the last 2,000 years.
  We are passionate about our stewardship.
  

  
  Q: So what else are you doing to protect the environment?
  A: Since we began in 1996, TNI has created and cultivated innovative practices to remain clean and
  eco-friendly. We’ve reduced our carbon footprint by streamlining our business costs and shipping
  requirements. We’ve reduced our utilities expenses and usage. 
  Q: Why are you using aluminum bottles?
  A: Aluminum is more recyclable than glass. Almost half of all aluminum cans in existence are recycled
  compared to less than 24% of glass bottles. Where aluminum remains a consistent hot commodity,
  the need for recycled glass is declining. As a result, more and more glass is finding its way into
  landfills-where it doesn’t biodegrade.
  Q: Are there other advantages to aluminum bottles?
  A: Yes, aluminum bottles are lighter than glass-almost 90% lighter. That weight difference lowers the
  greenhouse gases generated in shipping. Aluminum is easier to ship, easier to carry, and it is much
  harder to break, crack, or puncture.
  NEW PRODUCT PACKAGING
  
  
  
   
  Q: In the past we’ve said that glass is the only container that really
  protects our beverages, and that green glass protects UV
  degradation. Are we changing our story now?
  A: We will continue to sell the glass bottles. However, technology has
  advanced and the 750 ml Bullet aluminum bottle and 4-liter Quad
  protect our beverages from light, temperature, vapor, and humidity
  just as well as glass bottles.
  Our aluminum and cardboard packaging are made from recycled material
  and emit less carbon in production, distribution, and disposal. The
  aluminum bottle and cardboard Quad box are much less likely to break
  while shipping. And these new package options are significantly more
  recyclable than glass, have a significantly smaller carbon footprint than
  glass, and represent a solid waste reduction of up to 95% compared to
  our glass packaging.
  Q: What are the liners in the aluminum bottle and Quad made of?
  A: The liner in the 750 ml Bullet aluminum bottle is BPA free and FDA approved. The bag in the Quad is
  made out of FDA food-grade recycled plastic. The bag in the 4-liter Quad is made out of the same
  material used to ship noni pulp from Tahiti.
  
  
  
   
  Q: How long has this liner been used in the beverage industry?
  A: Over 100 years.
  Q: What does BPA stand for?
  A: BPA stands for Bisphenol A. Products with high amounts of BPA have
  had negative health side effects in the past. The FDA currently allows
  consumer products to have BPA only if they have 400 times less than
  a harmful dose of BPA in them. Tahitian Noni Bioactive Beverage
  liners are completely BPA free.
  Q: Do other brands use this liner?
  A: Many multi-national companies have used this same liner for decades.
  

  Q: Are the liners in the aluminum bottles and the Quad safe?
  A: The liners used to protect our bioactive beverages in the 750 mL
  Bullet aluminum bottles and the 4-liter Quad are safe. These
  packages have been carefully reviewed by our research and
  development staff to ensure that they meet TNI’s high standards of
  quality and safety. These packages have also been approved by the
  U.S. Food and Drug Administration for use in the beverage industry.
  The liner used in the 750 mL bottle is BPA free and prevents our
  bioactive beverages from ever coming into contact with the
  aluminum bottle.
  Q: Is the liner plastic or does it have any plastics in it?
  A: The 750 mL Bullet aluminum bottles are filled hot to ensure that the
  product is sterile.  When the product cools, it creates a vacuum
  (the bioactive beverage contracts) which can make the bottle dent if it is pushed in on the sides. The bioactive beverage in a dented bottle is still safe to consume. Please recycle.
  Q: If the bottle is dented, does it compromise the product? Will the liner break off or split and
  expose the beverage to the aluminum?
  A: The liner will not be effected by any dents, no matter the severity. It will not fragment because it adheres
  to the bottle.